Communications Industry Sales
These days, sales skills alone are not enough to drive communications product sales.
Customers carry an increasingly sophisticated set of communications needs and they
want to know more before they buy.
GP Strategies offers blended training solutions
that inspire sales reps to become advocates for your communications products, services,
and brands. When you integrate hands-on product knowledge, sales skills,
and brand advocacy awareness into your sales training, your sales
reps will develop:
- An in-depth command of your products and services
- Brand loyalty and preference for your product
- Communications industry savvy
- Sales skills specific to each of your products
Speak to salespeople using their own language.
While you may depend on an indirect retail sales force to sell your products and
services, that doesn’t mean they can’t show a preference for your products.
As technology-savvy professionals, they respond well to blended programs that incorporate
innovative e-learning techniques, Web 2.0 technologies,
mobile learning and, of course, incentives.
If you build a program that incorporates the technologies your salespeople want
to access, you can build enthusiasm and preference for your cable, VoIP, digital,
or wireless products and services. GP Strategies can help you create a custom program
that differentiates you in the marketplace, just as we have for companies like Comcast,
Rogers Wireless, Palm, Motorola, Rogers, T-Mobile, HTC, and Microsoft.
Arm your field trainers with compelling programs.
GP Strategies also specializes in developing train-the-trainer programs that help your
field trainers convert salespeople into brand advocates at each of your retail locations.
As part of our program, we not only provide all the skills and knowledge they need
to effectively train your staff, but we also give them the training and coaching
materials needed to make their training more memorable.
Launch new products with confidence and success.
During more than a decade of delivering retail sales training to
communications industry clients, GP Strategies has supported dozens of new product launches.
We understand the nature of launches, and are accustomed to designing training programs
for products like mobile operating systems, applications, emerging technologies,
and devices when only beta versions are available for reference. Moreover, we're
adept at repurposing our sales training content and transforming it into product
brochures, online user guides, and other consumer product literature to support
See how our blended training works for Microsoft.
GP Strategies partnered with Microsoft to launch Windows Phone Expert, a blended program
supporting retail sales professionals in the mobile industry. All elements of the
program are designed to support product knowledge, selling skills, and brand advocacy:
- Windowsphoneexpert.com—The online training and support portal
- The Experts Program—A global team of trainers who reach retail sales professionals
out in the field
- Windows Phone Connection—The official Microsoft forum for anyone who works
in the mobile industry
GP Strategies continues to provide oversight and management of this program, which has reached
hundreds of thousands of learners worldwide.
To learn more about GP Strategies’ communications industry sales training, contact us